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Hiking
Mountaineering
Climbing
Camping
Survival
Trail
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Road biking
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Canyoning
Alpine Skiing
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Cross-country skiing
Snowboarding
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Lifestyle
Picture
Find our selection Picture - Textiles for Men - Textiles for Women - Backpacks - Express delivery
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The Picture story: an eco-responsible adventure
In 2008, three friends with a passion for freeriding and skateboarding - Julien, Jérémy and Vincent - decided to found Picture, a brand dedicated to outdoor products. Their ambition was clear: to design products that respected the environment while offering performance and style. At the time, the idea of an eco-responsible brand seemed audacious, but their determination to explore textile materials and understand the production process quickly bore fruit.
Picture was built around a strong concept based on values such as protecting the planet and sharing outdoor experiences. The collections include jackets made from recycled fabrics, board shorts in recycled polyester and a full range of equipment designed to last while minimizing their environmental impact.
Diverse products for every enthusiast
The Picture brand offers a wide range of products adapted to the varied needs of outdoor enthusiasts. Whether you're looking for a ski jacket, men's ski pants or women's ski pants, at Picture you'll find a product that combines comfort and aesthetics. The collection also includes lifestyle clothing for men, as well as Picture fleeces for a wide range of climatic conditions.
Each piece is carefully designed to meet the demands of the natural environment while respecting the principles of sustainable development. By choosing Picture, you are not only opting for a high-performance product, but also for a commitment to the environment.
A commitment to sustainable development
Picture does more than just produce; it is actively committed to an ethical approach aimed at reducing its carbon footprint. The brand has put in place a number of initiatives such as the continuous improvement of its supply chain to optimize its environmental impact. For example, it has managed to send 200 unsold bags to Nepal in a significant humanitarian effort.
What's more, some products are made locally in France, such as neck warmers (made in France), demonstrating the company's constant desire to combine artisanal quality with ecological responsibility. In short, choosing Picture means supporting a vision where every outdoor outing makes a positive contribution to the world around us.
Ride for the Future: adopt an active lifestyle while preserving our planet thanks to the unique products offered by Picture.
See also our other competing brands in this category: Rab, Millet, Ortovox.
