Patagonia

Patagonia: a climbing story.

The founder of Patagonia, Yvon Chouinard, a passionate climber, created the brand after realizing, during his various trips and climbing sessions, that there weren't really any hard-wearing garments adapted to climbing and mountaineering.rentes voyages et sessions grimpe, qu'il n'y avait vraiment de vêtements résistants adaptés à l'escalade et à l'alpinisme.Then, by chance, he discovered rugby T-shirts, which were very strong and resistant, as well as being colorful! He started wearing them to finally have clothes that would last over time, his friends asked for them and little by little Patagonia was born. To be exact, Patagonia was born in California in 1972. The DNA of Patagonia is first found in the climbing world, offering technical products adapted to climbing and/or mountaineering. It was only a few years later that Patagonia diversified into other universes, such as surfing and hiking.

Today, Patagonia offers technical, innovative and eco-responsible products. Take a look at The Custodians video by Patagonia.

Patagonia: a commitment to environmental protection

Ever since the 1980s, the brand has been concerned about the impact we can have on the planet, and has made a commitment to the environment and the protection of nature through various actions, such as environmental campaigns, the use of 100% organic cotton (by using organic cotton, Patagonia saves water and reduces its CO² emissions by 45% compared to conventional cotton), recycled polyester (1st brand to manufacture fleeces from recycled plastic bottles.Today, Patagonia donates 1% of its annual sales to environmental associations: 1% For The Planet.

In addition to this financial involvement, Patagonia provides in-kind support to these environmental associations: whether through products, skills, help with their communications, social networks, by giving them the benefit of its press agency, etc. Since last autumn, Patagonia Action Worksa platform that uses the Patagonia networks to put NGOs in touch with their community in the form of events, petitions or skills donations.

Their commitment is such that it is also reflected in their baseline: "We're in business to save our home planet*". Patagonia's goal is to be carbon neutral by 2025. Check out their Public Trust video at Patagonia.

Patagonia an iconic brand

Patagonia has forged a solid reputation in the outdoor world. Founded in 1973 by Yvon Chouinard, an avid climber and surfer, Patagonia quickly established itself as a leading manufacturer of technical, durable clothing. The company has always been committed to respecting the environment, adopting eco-responsible practices from the outset. By offering products designed to last, Patagonia embodies a philosophy that goes beyond simple clothing: it advocates a lifestyle that respects nature and encourages consumers to make informed choices.

A diverse range for all adventurers

The diversity of products offered by Patagonia is impressive. Whether you're looking for a women's down jacket, a women's ski jacket, or women's ski pants, each product is carefully designed to meet the demands of mountain sports enthusiasts. Men are not left out either, with an equally vast selection including men's down jackets, men's ski jackets and even men's hiking pants. For younger adventurers, Patagonia also offers a dedicated range, including children's down jackets and children's ski suits.

Commitment to sustainable development

What really sets Patagonia apart is its commitment to sustainable development. The brand uses mainly recycled materials in its products, and is constantly striving to improve its processes to reduce its ecological footprint. By choosing a Patagonia product, you're opting not only for quality but also for a positive impact on our planet. What's more, their offer also includes various accessories such as duffle bags Patagonia, perfect for carrying your gear on your wilderness escapades.

All in all, if you're looking for reliable, eco-friendly outdoor gear, Patagonia is the place to go. Don't forget to explore our other brands too, such as Rab, Millet and Ortovox.