Deuter is an iconic brand founded in 1898 by Hans Deuter. In its early days, the company concentrated on the manufacture of saddlebags for military horses. In 1910, it established itself with its first major customer, marking the beginning of a long history of innovation and adaptation to consumer needs. Over the decades, Deuter expanded its range to include not only backpacks, but also tents and various leather goods.
In the 60s, the brand revolutionized the market with the launch of its first series of nylon backpacks. This turning point enabled the brand to become an undisputed leader in this field, particularly in Germany during the 70s. The introduction of "Deuter Aircomfort" marked a new stage in the evolution of backpacks, offering unrivalled comfort that continues to influence the sector today.
Deuter doesn't just sell products; it is also committed to supporting its customers over the long term with a lifetime repair service for all its products. This approach reflects a genuine concern for the customer and a desire to ensure product durability and longevity.
The design of Deuter backpacks is based on an in-depth understanding of different outdoor activities and their specific requirements. The brand offers several innovative systems adapted to different needs:
Deuter's responsible approach is summed up by their "Together for 360° Responsibility" initiative. This philosophy aims to integrate all essential aspects such as the environment and social justice into their daily operations. By working closely with their Vietnamese partner Vina Duke for over three decades, they have been able to establish a sustainable business model that has won them several international awards.
Their commitment to sustainability is not limited to the products they manufacture; it also encompasses their relationships with all stakeholders: employees, customers and business partners. Thanks to this holistic vision, Deuter continues to be not only a leader in its field, but also an inspiring example for the entire outdoor industry.
To discover our complete selection, including baby carrier bags, sleeping bags and mountaineering bags, visit our Alpinstore website!
As an essential reference in this highly specialized outdoor product category, we also invite you to explore our other brands such as Osprey, or Lowe Alpine.