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100% ski
Discover our range of 100% ski goggles, versatile goggles inspired by the world of motocross for use in all conditions during mountain sports.
100%: a benchmark in ski goggles
Founded in 1982 in the USA, the 100% brand was the brainchild of Drew Lien, a racing driver turned motocross mechanic. Originally, the brand was to have been called Drew Racing Product, but eventually opted for the name 100%, inspired by the famous rider Bob Hannah, who wore the number 100 and gave 100%. At first, Drew began supplying motocross parts to certain riders at competitions, in exchange for visibility in the form of 100% stickers on their outfits and bikes. Over time, the brand grew in popularity and became a benchmark in motocross rider equipment. However, in the 90s, demand for 100% products declined, and the brand was bought out in 2012 by Marc Blanchard and Ludovic Boinnard. Since this takeover, several new products have been developed, all inspired by the world of motocross.
Multi-sport technical goggles for all riders
Since its revival, 100% has been offering products that incorporate the best technologies available on the market to provide users with optimal conditions for performance. Ski goggles are an excellent example, with their magnetically interchangeable lens system. This innovative technology called Gravit8, with its eight magnetic points, ensures that the lens remains firmly attached to the mask even in the most extreme conditions. What's more, these goggles also benefit from Ultra HD technology, guaranteeing maximum protection thanks to an unbreakable lens while offering clear, precise vision. Features such as scratch protection and hydrophobic and oleophobic treatments are also an integral part of the innovations offered by this iconic brand.
Committed to the environment with eco-responsible practices
In addition to offering high-performance equipment, 100% is actively committed to an eco-responsible approach. The brand makes it a point of honor to reduce its ecological impact, notably via its packaging, which is designed without plastic and instead in cardboard or recycled paper. Papier-mâché is used to protect products effectively during transport, while they are often delivered with reusable covers made from durable fabric or foam. This commitment to the environment is not only commendable, but essential in our collective quest for a more sustainable future.
For those looking for even more options in this specific category, there are also other well-known brands such as Dainese, and Odlo. See also our selection of ski goggles available in our online store.
