Super.naturalborn in 2012, skilfully combines the qualities of merino wool and synthetic fiber, embodying its mantra merinomadebetter. Thanks to an innovative fiber that subtly blends the elegance of merino wool with the performance of functional polyester, its products offer optimal comfort and remarkable versatility. As part of the outdoor culture, this responsible brand appeals to nature lovers who want to explore their environment in complete freedom.
At SUPER.NATURAL, the aim is to design functional, comfortable garments in merino wool blends, to create unique and memorable moments, and to feel at ease in every situation.
As diverse as an active and versatile lifestyle like yours, our special merino wool blend is suitable for a multitude of uses and offers durable, easy-care and stylish products.
Our SUPER.NATURAL products, easy to combine, casual and functional with their trendy colors and cuts, are ideal companions for everyday life, travel, outdoor activities, skiing, fitness or yoga.
Whether it's technical underwear, comfortable shirts or accessories like hats and socks, SUPER.NATURAL has the right product for every occasion.
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SUPER.NATURAL's innovative idea
By combining the performance of the finest merino wool and functional polyester,Super.natural is the ultimate choice for high-quality functional garments, suitable for all environments and occasions.
This combination of materials offers products that are more durable than pure merino wool and more breathable and odor-resistant than synthetics. Merino wool provides warmth, softness and comfort, while being recognized for its thermoregulatory and antibacterial properties. Polyester, meanwhile, enhances garment durability.
This successful innovation offers a natural technology that stands out for its comfort and durability, present on a wide range of products: from technical underwear hoodies, to a variety of t-shirts in diverse designs.
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SUPER.NATURAL merino sheep
Merino sheep, one of the world's oldest and hardiest breeds, originated in North Africa and are famous the world over for their distinctive characteristics.
But what makes them so special?
Merino sheep have a remarkable ability to survive both icy climates and intense heat. Their natural coats enable them to withstand temperature variations of up to 40 degrees, a characteristic that also applies to humans. Herein lies the main advantage of merino wool: it feels cool in hot weather, and provides comforting warmth when temperatures drop.
High-quality merino wool is obtained from live sheep, and its renewable nature makes it an environmentally-friendly choice. Its quality is determined by the fineness of its fibers, finer fibers being softer to the touch and of better quality. super.natural favors merino wool with a fineness of 17 microns, classifying it in the "fine" category. By comparison, conventional wool generally measures between 30 and 50 microns.
At super.natural, we attach great importance to the origin of our materials. That's why we source our Merino wool from African farms that do not practice mulesing, and we place our trust in the German worsted yarn manufacturer Südwolle. As a world leader in this field, Südwolle adheres to the strictest environmental standards, including Bluesign and Oeko-Tex certifications.
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