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Hiking
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Snowboarding
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Lifestyle
Atomisk
Retrouvez notre selection Atomic - Ski de fond - Ski AlpinFreeride - Helmets, ski goggles - Express delivery
Discover our selection of alpine, touring and cross-country skis from Atomic for skiing all winter long!
Atomic: the DNA of skiing
Atomic is present at every level of skiing, from the slopes to the most remote snowy slopes, and from beginners to top athletes. Since its foundation in 1955, this Austrian company has been proud to manufacture the world's finest winter sports equipment. Atomic products have redefined the skiing experience for skiers of all levels and backgrounds, from beginners learning their first turns to top athletes pushing their limits in competition. To discover the full range, explore our categories such as cross-country, alpine/freeride, and equipment such as ski helmets and goggles.
Innovation at the heart of Atomic
Alois Rohrmoser founded Atomic in 1955 in the Austrian Alps. The first 40 pairs of skis were hand-cut in his workshop from local wood. In just two years, production increased to over 2,000 pairs. Today, Atomic is headquartered just 5 kilometers from his birthplace. The brand quickly established itself on the market thanks to its outstanding performance in elite competitions such as the World Cup and the Freeride World Tour. Legends such as Hermann Maier and Mikaela Shiffrin have chosen Atomic to achieve their sporting ambitions. Every Atomic product has been designed to deliver optimum performance whatever your level or terrain.
The Atomic boutique at Alpinstore
Brands are now aware of their environmental impact, especially in an industry as sensitive as skiing. Atomic takes this responsibility very seriously by having an in-depth knowledge of its supply chain in order to reduce its ecological footprint. The company is currently conducting environmental impact studies to improve its sustainable practices, while continuing to innovate to deliver exceptional performance. To further explore our selection, please also feel free to browse our other renowned brands such as Rossignol, Fischer, and Madshus.
