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Ultimat riktning
See our selection Ultimate direction - Backpacks - Hydration - Men's clothing - Express delivery
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Ultimate direction: hydration bag pioneers
In 1985, Ultimate direction revolutionized the hydration world by inventing the hydration pack category. Their first compact model enabled runners to carry water bottles with ease, followed a few years later by the very first pack designed to hold a bottle in the hand. Since then, Ultimate direction has continued to innovate and redefine what a modern hydration pack means. With over 30 years' experience, the brand has become a leader in the trail market, having introduced innovative concepts such as the first women's-specific line and award-winning models like the Fastpack and Ultra Jacket.
Ultimate direction products are designed by athletes for athletes. The Jenny Collection, for example, was specially developed by women to meet the specific needs of their female counterparts. Feedback from some of the world's best runners has been incorporated into every product, guaranteeing optimum performance on the trails.
A socially responsible company
Social responsibility is at the heart of Ultimate direction's mission. The company is committed to ensuring that all its processes respect human rights and improve working conditions in its partner factories around the world. Since 1995, their Code of Conduct has guided their ethical practices to ensure fair and dignified treatment for all employees involved in the manufacture of their products.
Ultimate direction's socially responsible program also includes working closely with suppliers to continually improve working conditions. Regular audits are carried out to ensure strict compliance with the Code, and any violations are followed up by a rigorous corrective plan. In addition, the company favors WRAP-certified factories that meet strict human rights criteria.
Our selection of hydration bags and accessories
Alpinstore , your outdoor specialist, invites you to explore its vast selection of hydration solutions for both hikers and trail runners! Discover our complete range including not only bags Ultimate direction but also various essential accessories such as those available in our Hydration Accessories category, or our high-performance models in the Hydration Vest section.
Whether you're an amateur or a professional on or off the trails, the Ultimate direction range will meet all your hydration needs.
To complete your outdoor equipment with quality and reliability, don't hesitate to consult our other renowned brands such as CamelBak or Black Diamond. However, it's worth noting that Ultimate direction remains the undisputed leader in this category!
