Hoka One One

A story that began in the French Alps

Hoka One One or "gliding over the earth" in Maori, is a specialist brand of trail and running shoes founded in Annecy in 2009 by two former Salomon employees. Acquired by the American Deckers group in 2013, the Hoka One One shoe has revolutionized the market with its thick sole and curved shape that propels the foot better. It offers better cushioning, while remaining lightweight.

Products are divided into 3 categories: Glide, Fly & Sky

Glide shoes offer the best in terms of fluidity and suppleness of stride. Incorporating the original Hoka One One of maximum cushioning for minimum weight, this category ensures a comfortable cushioning for all gaits. The GLIDE collection includes universal, stable models, for lasting comfort in any shoe. These shoes guarantee ease of stride from start to finish and are ideal for everyday running.

Models:

• NEUTRAL: Bondi, Clifton, Rincon
• STABLE: Gaviota, Arahi
• RECUPERATION: ORA Recovery Slide, ORA Recovery Flip

The Fly range represents the pinnacle of velocity and dynamism, continuing to push back the limits of lightness and cushioning. These models are ready to follow you everywhere, from speed sessions to competitions, from the gym to your everyday life. The FLY collection includes models for the gym and the road, so you can benefit from cushioning and propulsion adapted to all activities. Inspired by the light sensation experienced when freeing yourself from the laws of gravity, the shoes provide generous cushioning on the road, on the treadmill or during a fitness class. The collection knows no limits.

Models :

• RUN: Elevon, Mach, Cavu
• FITNESS: Hupana Flow, Tivra

SKY models represent a revolutionary category of mountain footwear, designed for trail running. Taking the opposite approach to lightweight hiking boots, trail shoes and all-terrain shoes, this category will have you reaching for the sky. These models offer such a high level of cushioning, grip and support that you can traverse the toughest landscapes at any pace, regardless of distance or altititude. SKY shoes propel you to the summits.

Models:

• TRAIL: Mafate Speed, Speedgoat, Torrent
• ALL-TERRAIN: Stinson ATR, Challenger ATR
• HIKING: Kaha, Arkali, Toa, Hopara

Hoka technologies:

Cushioned midsole The ultra-light, shock-absorbing midsole with its variable thickness according to need absorbs shock, is comfortable and supports the foot. Hoka's policy is to make running easier for everyone, from the ultra-marathon runner to the everyday athlete. Everyone appreciates more ease.

Benefits:

• Optimum shock absorption
• Optimum comfort
• High-performance running over all distances

Curved sole profile under the metas: The geometry of the curved sole profile under the metas, comparable to wheels for feet, drives the runner forward and reduces the height differential between heel and toe to complement the natural stride cycle.

Advantages:

• Promotes the runner's natural stride
• Smooth, efficient stride from initial impact to impulse
• Designed to improve running efficiency

Active Footframe midsole: The Active Footframe midsole wraps the heel and foot deeply, guiding the foot without the need for reinforcements or other means of constriction. Like the bucket seat enveloping racing cars, the shoe version envelops the foot.

Advantages :

• Integrated stability in the shoe
• Flexibility for a wide range of racing and foot styles
• A comfortable alternative to the usual support system

J-FRAME TM J-FRAME TM: J-FRAME TM technology takes the functionality of the bucket seat and reinforces support on the medial side, i.e. the side where the foot pronates, with firmer foam all the way to the front of the shoe. This "J" uses lateral reinforcements on the heel side, providing support and protection for the foot while guiding, without heavy, rigid materials.

Advantages:

• Designed to balance overpronation
• Guides the foot without the use of rigid or limited-tolerance materials
• Promotes stability while guaranteeing a light, cushioned stride

PROFLY TM Dual-density midsole combining softer foam in the heel to cushion landing and high-density foam in the meta to enhance propulsion. The midsole ensures a smooth landing and dynamic impulse.

Benefits:

• Softer cushioning for heel protection
• More dynamic cushioning for propulsion in the meta
• A fast, comfortable stride

History of Hoka One One

Hoka One One was founded in 2009 by two passionate runners, Nicolas Mermoud and Jean-Luc Diard, who wanted to create a running shoe offering maximum cushioning while maintaining exceptional lightness. Their vision was simple: to enable runners to cover longer distances without feeling the usual fatigue. Thanks to their unique design with an oversized sole, Hoka One One quickly gained popularity among trail runners and hikers alike. Today, the brand is renowned for its shoes that combine comfort and performance, becoming a preferred choice for those seeking excellence in their outdoor adventures.

Hoka One One flagship products

The Hoka One One product range includes footwear for a variety of outdoor activities. Whether you're a trail running enthusiast or prefer hiking, you'll find what you're looking for in their selection. Discover our complete selection of Trail Running Shoes to explore models designed specifically for rugged terrain. In addition to trail running shoes, Hoka also offers hiking shoes that guarantee comfort and support during your extended excursions.

Why choose Hoka One One?

Choosing Hoka One One means opting for an unrivalled experience during your sporting activities in the mountains. The brand stands out for its commitment to the runner's well-being, thanks to advanced technologies that promote shock absorption and reduce muscle fatigue. Models are designed for both men and women, offering a wide range to suit all athletic profiles. For those looking to explore further into the world of trail running or hiking, don't hesitate to check out our other brands such as La Sportiva, Altra and Scarpa.