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Fischer
Find our selection Fischer - Alpine skiing - Cross-country skiing - Ski touring - Express delivery
The origin of Fischer
Fischer is an iconic Austrian brand, founded in 1924 by Josef Fischer. It was in his modest barn that he began designing wooden sledges and carts. His passion for winter sports soon led him to create the first cross-country ski Fischer, a product that was an instant success. Over the decades, from the 1930s to the 1960s, the brand established itself as a key player in cross-country skiing, offering top-quality equipment. It expanded its offering to include cross-country ski boots and even a range dedicated to ice hockey.
A new era for Fischer
In 1959, after the death of Josef Fischer senior, his son took over the reins of the family business. In just five years, the brand acquired a new headquarters in Austria and a factory that would become the world's largest ski factory. It was during this period that Fischer launched the "Alu-Acier" ski, consolidating its position as world leader in cross-country skiing. In 1972, diversification became a priority with the introduction of alpine skis and adapted boots.
Today, Fischer remains true to its family values, while incorporating modern methods such as the "Kaizen method", guaranteeing continuous improvement in all aspects of production.
A responsible and sustainable approach
Environmental commitment is a core concern at Fischer. The head office in Ried im Innkreis uses geothermal energy for heating, while biomass plays a key role in the ski manufacturing process. The ecological policy also includes thermal and plastic recycling to optimize every stage of the production cycle while reducing their carbon footprint.
To discover our complete selection, including ski touring boots, cross-country skis and ski boots Fischer, Alpinstore offers a wide range of products for both enthusiasts and amateurs.
Fisher stands out not only for its products, but also for its constant drive to inspire athletes to exceed their limits with reliable, high-performance equipment. To explore this dynamic sector further, don't forget our other competing brands such as Rossignol and Swix.
