G3 was founded in 1995 in British Columbia, Canada. Rooted in ski culture, G3's mission has always been to enhance your winter backcountry experience. Indeed, it is one of the few independent and authentic brands. After 20 years of binding innovation, the brand decided to expand with new products. Today, it offers a complete range of equipment, including touring skis and skins.
Year after year, G3 continues to offer new models. Nevertheless, they keep one clear objective in mind: they want their community to have confidence in their products. That's why the team includes mountain-loving engineers and/or ski enthusiasts who are constantly looking for ways to improve the performance and reliability of their products.
The aim is to make your ski touring outings far more enjoyable than ever before!
G3, or "Genuine Guide Gear", is a brand that has established itself as a leader in ski touring equipment. Founded by mountain enthusiasts, G3 combines technical expertise with a love of nature. The brand's history is marked by a relentless quest to improve and optimize mountain performance. G3 products are designed to meet the specific needs of both amateur and professional ski tourers.
With everything from G3 touring ski bindings to G3 touring ski skins, every product reflects the brand's commitment to quality and performance. By choosing G3, you are opting for equipment that has proven itself in the field.
G3 touring ski bindings are distinguished by their ingenious design and ease of use. Each model is designed to offer a perfect balance between lightness and robustness, enabling skiers to evolve with ease in the most demanding terrain. Whether you're going uphill or downhill, G3 bindings guarantee a smooth, safe experience.
In addition to Ski de Randonnee bindings, the brand also offers a range of accessories to complete your equipment. Thanks to their attention to technical detail, G3 products have become a must-have among alpine enthusiasts.
In a market where many brands compete for skiers' attention, it's essential to make the right choice. While several companies such as Dynafit, Fritschi and Marker also offer excellent products, G3 stands out for its ability to innovate while remaining true to its core values: performance, safety and respect for the environment. By choosing G3, you are investing in equipment designed specifically to maximize your pleasure on the slopes while ensuring your safety.