UGG

UGG and its history

The UGG brand was created in 1978 by a young Australian surfer on the beaches of Southern California. As an Australian, he was passionate about sheepskin, and was convinced that one day the whole world would share his passion.

Since its beginnings, the UGG brand has set itself apart by embodying the very symbol of Southern California's laid-back culture. By the 2000s, UGG was no longer confined to California, but took the fashion world by storm, starting in New York. She developed a line of luxury boots and slippers.

Since its inception, the UGG brand has used the finest materials and demonstrated an unwavering commitment to quality and craftsmanship. Materials such as top-of-the-range sheepskin and top-quality leather are selected with the utmost precision to make its various models. UGG rhymes with Fashion, Quality and Comfort.

UGG and its commitment to a sustainable future

"We're living in difficult times, which is why we must all contribute to creating a sustainable future. FEEL GOOD is a website dedicated to our CSR strategy, presenting our commitments to men and women, but also to the planet. " UGG.

The brand is aware of the importance of its role in protecting our planet for future generations. That's why the brand does everything it can to minimize the impact of its activities on the environment, and sets up projects that take the path towards positive change for our planet.

For example, here are just a few of the actions taken by the UGG brand:

• The company UGG, whose headquarters are equipped with 1,170 solar panels, is certified "LEED Silver", a guarantee of its energy efficiency.
• UGG has saved over 9 million GBP in packaging between 2017 and 2020.
• Sustainable reduction of waste production within its supply chain facilities through waste reduction, recycling and reuse.
• Reducing water consumption and improving water quality throughout our operations and in the communities in which the brand operates.
• Reducing or eliminating hazardous chemicals in all our activities.

UGG and fashion

The UGG brand is at the cutting edge of fashion and casual attitude. With these ultra-famous sheepskin lined boots that are both ultra-comfortable and a signature of real style, UGG knows how to make an impression. For women, you can't say no to a new pair of Classic Mini or the new winter 2020/2021 version of the Classic Ultra Mini. For men, the Neumel or the Seton Tall!

Brand history UGG

UGG is an iconic brand, renowned for its sheepskin boots and après-ski shoes that combine comfort and style. Founded in Australia in the 1970s, UGG quickly gained popularity thanks to its unique approach to design and use of high-quality materials. UGG products have become a staple of winter wardrobes, offering not only unrivalled warmth but also a trendy look. Over time, the brand has expanded its range to include lifestyle footwear, womenswear and much more. Discover our selection of men's UGG après ski and women's UGG clothing.

UGG flagship products

UGG products are distinguished by their exceptional comfort and refined aesthetics. Après-ski boots are particularly appreciated for their ability to keep feet warm while looking stylish on the slopes or while strolling around town. In addition to classic boots such as the Classic Mini, the brand also offers a variety of lifestyle shoes that perfectly match current trends while retaining the essence of UGG comfort. For those looking for something more casual, don't forget our slipper and sandal options, ideal for relaxing after an active day.

UGG market position

In the winter and après-ski footwear segment, UGG is the undisputed benchmark thanks to its well-established reputation and the superior quality of its products. The brand competes with other players such as Sorel and Kimberfeel, but remains the leader thanks to its commitment to comfort without compromising on style. Whether you're a winter sports enthusiast or simply looking for stylish footwear to face winter with panache, UGG is your best choice in this category.