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Inov8


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Inov8 is an English brand, born in the excessively slippery and wet hills of Britain's Lake District. Founder Wayne Edy's first requirement was to give the sole maximum grip, with a lightweight, highly flexible shoe. The X-Talon range was born with 8mm lugs and an aggressive profile, designed to cope with extreme conditions (see X-Talon G210), but the range has expanded over the years, with models designed for short, long, with more or less reinforcement and cushioning, while keeping the natural stride and grip as the common thread. Since 2018, Inov8 has introduced Graphene material in its outsoles and more recently in its midsoles, demonstrating that a soft, and therefore grippy, rubber can prove highly resistant to wear, particularly abrasion. Graphene, derived from graphite, solves the softness/grip/lightness/durability equation. Inov8 is a complete Trail Running brand offering high-quality textile and equipment lines.










Graphene is a substance derived from Graphite, a mineral mined in the Lake District, a stone's throw from the brand's headquarters Inov8. Graphene is mixed with the rubber in the sole, giving it extreme elasticity, softness and strength without excess material. Graphite is 200 times stronger than steel. The result is a flexible, thin sole with excellent grip on all types of terrain - whether very dry and abrasive or greasy and slippery - and which stands up to the wear and tear of many kilometers.

Brand history Inov8

Inov8 is an iconic brand in the world of trail running, founded in the UK in 2003. Since its inception, Inov8 has been dedicated to creating footwear and equipment that meet the needs of runners on rugged terrain. The brand's philosophy is based on the idea that every runner deserves equipment that enhances performance while guaranteeing comfort and safety. Thanks to in-depth research and rigorous testing, Inov8 has set itself apart with products adapted to the most extreme conditions.

Inov8 flagship products

Trail Running shoes Inov8 are undoubtedly the stars of the range. Designed to offer exceptional grip on all types of surfaces, they enable runners to tackle trails with confidence. Each model is designed to meet specific needs, whether for short or long-distance runs. In addition to footwear, Inov8 also offers various accessories such as technical clothing and hydration equipment, reinforcing its commitment to the well-being of athletes.

Inov8 market position

As a leader in trail running, Inov8 stands out not only for the quality of its products, but also for its user-centered approach. Runners can explore the entire range via our dedicated Trail Shoes selection. What's more, for those looking to compare or complement their equipment with other well-known brands in this segment, we also recommend La Sportiva, Altra, and Scarpa. However, there's no denying that Inov8 remains the benchmark for all trail running enthusiasts.

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