Vans

Vans: the history of checkerboard

The Vans brand, which was created in 1966 in the United States, is the seller of checkerboard products. Although Vans specialized in "customization" of its products, i.e. the possibility of personalizing them, today it is the brand that sells the checkerboard pattern. This print becomes a real must-have when it appears on slip-on shoes.

The idea came from Steve Van Doren, who noticed that skateboarders liked to color their soles in this way. Moreover, the wave of "two-tone" ska music sought to transcend racial tensions by sporting the checkerboard pattern as a sign of protest and racial unity. As a result, checkered slip-on shoes quickly became popular.

The checkerboard became the brand's signature graphic, worn by urban style fans and celebrities alike.

Subsequently, Vans shoes became ubiquitous, particularly among California skateboarders. The Vans brand therefore decided to adapt to demand by offering higher-performance shoes for skateboarding with the Old Skool models.

Sneakers for the whole family

Vans has been a real success story in recent years. The brand is worn by young and old, men and women alike. In fact, thanks to its collaboration with famous designers and/or major brands, Vans reaches out to all types of public.

After more than 50 years of success, the brand offers more impressive and qualitative products every year. From lace-up and laceless shoes to clothing and accessories, you'll find something for everyone. Summer and winter alike, Vans is more present than ever.

And don't forget that this famous brand also offers snowboard boots.

Our Alpinstore selection

Alpinstore, a specialist in the sale of outdoor products, invites you to discover its selection. Here you'll find footwear, clothing, accessories and snowboard boots. The Vans range looks perfect for you!

The Vans brand: a history of passion for snowboarding

Vans, founded in 1966, has become an essential reference in the world of snowboarding. Initially known for its skateboard boots, the brand has evolved and adapted to the needs of winter sports enthusiasts. With bold design and uncompromising functionality, Vans snowboard boots are designed for comfort and performance on the slopes. Whether you're a beginner or an experienced rider, these boots are made to accompany you on all your winter adventures.

As you explore our selection of snowboard boots, you'll discover models that combine style and technical features. The materials we use guarantee exceptional durability and optimum foot support. What's more, our men's and women's textile range is the perfect complement to your equipment, with garments adapted to the most demanding climatic conditions.

Vans flagship products: snowboard boots and more

Vans snowboard boots stand out for their ability to meet riders' expectations thanks to advanced technical features. The brand also offers other essential items such as caps that add a casual touch to your look on the slopes. Discover our collection of Vans caps that combine urban style and functionality.

To complete your outfit, don't forget to explore our related categories such as sneakers and belts. Each product is carefully designed to guarantee not only aesthetics but also the necessary performance for your sports sessions.

Vans against the competition: why choose this brand?

In the world of snowboarding, several brands vie for the attention of enthusiasts. However, Vans remains in the lead thanks to its commitment to quality and unique style. By choosing Vans, you are opting for recognized expertise in the field of outdoor sports.

Feel free to compare with other brands such as Volcom or Burton , but Vans remains the benchmark when it comes to high-performance, stylish snowboard boots.