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Dainese
Dainese - Dainese : THE FIRST BACK PROTECTION IN HISTORY In 1968, Lino Dainese decided to devote himself to the design and production of motorcycle protectors. It was only 4 years later that the first...
Dainese: THE FIRST BACK PROTECTOR IN HISTORY
In 1968, Lino Dainese decided to devote himself to the design and production of motorcycle protectors. It was only 4 years later that the first product was launched: motocross pants. But to continue evolving, the company decided to work closely with riders, in particular through technical sponsorship. The first back protector came out in 1979! Subsequently, the Dainese brand innovated with a range of products including knee protectors, foot protectors and improvements to motorcycle racing suits. As the years went by, the brand decided to expand into other sports such as mountain biking, downhill skiing, horse riding and astronomy.
ONE MISSION: SAFETY AND PROTECTION FOR RIDERS
Since the company was founded, Dainese has been committed to producing the safest safety solutions in all areas where athletes push the limits of their bodies. The aim is to create protective garments that are both lighter and more resistant, but still offer freedom of movement. At Dainese, safety, performance and comfort are constantly being improved, making us one of the world leaders in this field. The idea of protecting customers from head to toe was the creator's dream! Today we can say it's been fulfilled.
OUR SELECTION Dainese
Cycling has become an increasingly popular sport in recent years. That's why we offer you a range of protection ideal for cycling. Whether it's knee, back or elbow protection, you'll find what you need. Go ahead with Dainese for optimum safety!
The history of Dainese
Dainese is an iconic brand in the field of extreme sports protection, founded in 1968 by Lino Dainese. He began his career designing protective gear for motorcyclists, a choice that was to revolutionize safety in the two-wheeled world. In just four years, Dainese launched its first product on the market, marking the start of an adventure dedicated to improving safety for sportsmen and women. Over the decades, the brand has established itself as an undisputed leader thanks to its products combining performance and comfort.
Product categories Dainese
Dainese not only offers motorcycle protection, but also a wide range of equipment for winter sports and mountain biking. Key products include Dainese mountain bike helmets, which guarantee optimum protection while offering unrivalled comfort on descents. Dainese MTB protectors are also designed to absorb shocks and effectively protect sensitive areas of the body. For skiers, the brand offers Dainese ski helmets and Dainese men's ski jackets, combining style and functionality.
Dainese market position
Dains has established itself as the undisputed benchmark in the world of protective equipment, thanks to its commitment to quality and efficiency. The brand rivals other industry players such as Kask and Poc Bike, but remains undeniably in the lead thanks to its wide range tailored to the specific needs of demanding sportsmen and women. Whether you're an avid mountain biker or a winter sports enthusiast, you'll find the ideal equipment at Dainese to guarantee your safety while enjoying your outdoor activities to the full.
