The choice of the name "BELL" for speed helmets is no coincidence. Indeed, the brand's founder, Roy Richter, built his company in the 1950s in California, on the scene of motor racing and hot rods, anticipating the needs of speed enthusiasts. Roy collected all the fast parts he could find in the world's first speed store, and even built race cars to meet his customers' demands.
Throughout his life, Roy Richter constantly pushed the boundaries, and his innovative spirit has guided BELL for almost 60 years, earning the admiration, trust and loyalty of generations of champions. Indeed, most of the advances in helmet design were made under BELL's leadership. This desire to anticipate and create is still rooted in the company's philosophy today. Find all our urban helmets on the alpinstore website.
BELL was created to encourage the next generation of pioneers by inspiring and enabling their success. Its heritage is rooted in automotive, motorcycle and bicycle culture. The company doesn't just offer helmets; it also creates opportunities for those who wish to excel in these disciplines.
It's a brand founded in a garage by enthusiasts determined to make a difference. To this day, BELL works with some of the world's best riders to help everyone reach their full potential. The core values that BELL stands for are aligned with those that drive its customers: emphasizing the importance of content over superficial style.
Outdoor specialistAlpinstore invites you to discover its unique selection of BELL helmets. Whether you're looking to tackle the trails or protect yourself on an urban stroll, our varied range is sure to meet your expectations.
Let yourself be seduced by our many models adapted to both amateurs and professionals wishing to enjoy mountain biking to the full, or simply to navigate in complete safety around town. The undeniable quality of BELL products guarantees not only your safety but also your comfort during intense sporting activities.
Don't wait any longer! Discover our complete selection on Alpinstore!