POC

POC: a life-saving product

The POC brand was created in 2005 with the aim of improving safety in ski racing. The company entered the alpine ski racing market with products designed to reduce the force transmitted to the brain and body during a fall.

The primary aim of this Swedish company is to save lives by reducing the consequences of accidents, particularly for athletes and cyclists. This is why the concepts, technologies and materials used by the brand have been developed in collaboration with POC Lab, which brings together world experts in sports medicine, brain and spinal cord specialists.

It was the famous Italian skier Julia Mancuso who really got the POC brand off the ground with her Olympic medal in 2006. Photos of her in full ski gear - helmet and goggle - went viral on social networks around the world. Subsequently, POC evolved and developed protection for other sports such as snowboarding and mountain biking.

With regard to cycling, in 2014 the brand partnered to be the official helmet and goggle supplier for the Cannondale-Gramin professional team. In addition, POC works closely with Volvo Car Group to brainstorm new ideas in terms of safety and design.

AVIP: their first specific road bike range

It was in 2014 that the POC brand launched its first road bike range, calling itself "AVIP". These four letters, which stand for Visibility, Interaction and Protection, aim to maximize cyclists' safety on the road.

To take this a step further, POC has created the Watts Lab, which brings together the knowledge of specialists in aerodynamics, enabling cyclists to go faster while using less energy. The aim is to provide athletes with optimum equipment for unrivalled performance.

Thanks to all these actions and innovations, POC has acquired a fine reputation in the field of gravity sports protection, and is now present in 25 countries.

Our selection POC

Alpinstore specializes in the sale of outdoor products, and invites you to discover its selection. Here, we mainly offer ski equipment such as ski helmets and ski goggles , but POC also offers a wide choice of products for cyclingfor both winter and summer.

The POC range is the perfect way to treat yourself. Go for it!

The history of POC ski

POC Ski is a brand that has made a name for itself in the ski world thanks to its commitment to skiers' safety and comfort. Founded in Sweden, POC quickly gained a reputation for its ski helmets and goggles, combining technical performance with modern design. POC's philosophy is based on the idea that every skier deserves equipment that not only protects, but also enhances the experience on the slopes. By focusing on research and development, POC Ski has succeeded in creating products that meet the specific needs of winter sports enthusiasts.

To discover the full range offered by POC, feel free to explore our categories such as Ski Helmets or Ski Goggles. Each product is carefully designed to guarantee optimum protection while offering unrivalled style.

POC ski highlights

POC ski helmets are renowned for their lightness and robustness. They incorporate advanced shock-absorbing technologies while ensuring adequate ventilation. What's more, the brand's goggles offer exceptional visibility thanks to their high-performance lenses. Whether you're a beginner or an experienced skier, you'll find the right equipment for your level at POC Ski.

In addition to helmets and goggles, it's essential to explore other equipment such as Back Protectors to ensure your safety on the slopes. Each product is designed to fit in perfectly with your sporting experience, while guaranteeing maximum comfort.

Why choose POC ski?

Choosing POC Ski means opting for a brand that places safety at the heart of its concerns, while offering contemporary designs in line with current market trends. Our products are rigorously tested to ensure their effectiveness in all weather conditions encountered during ski outings.

In addition to its undeniable technical advantages, POC also stands out for its commitment to the environment and sustainable development. This makes them not only a wise choice for your sports equipment, but also a responsible decision for our planet.

Finally, if you're looking for other competing brands in this popular segment of mountain gear, we also recommend Julbo, Smith and Vola. However, there's no doubt that POC Ski remains the undisputed leader in this category!

The birth of POC and its commitment to safety

Founded in Sweden in 2005, POC has rapidly established itself as the leading manufacturer of helmets, goggles, body protection, clothing and accessories for cycling and board sports. POC's mission is clear: "to protect lives and reduce the consequences of accidents for athletes and all those who aspire to become athletes". This philosophy places safety at the heart of every product developed by the brand. Indeed, POC doesn't just offer high-performance equipment; it also aims to guarantee optimum protection through undeniable quality.

To support its ongoing development, POC has set up two key forums: the POC Lab and the WATT Lab. These forums bring together leading specialists in the fields of research, medicine and safety. Thanks to these collaborations, the company can offer products based on the latest scientific discoveries, while meeting the specific needs of users.

A scientific approach to sport

Guided by its mission to improve sports safety, POC has forged an avant-garde reputation in this field. The company has had the honor of equipping a large number of Olympic athletes as well as world champions, contributing to their success on the international stage. With over 60 international awards for safety and design innovations, POC is recognized as an undisputed leader in the cycling industry.

The Cycling range from POC offers not only some of the best helmets for road bikes, but also an impressive selection of mountain bike helmets adapted to the specific requirements of downhill (DH) riding. The minimalist textiles designed by the brand combine perfectly with its highly functional goggles and robust, comfortable mountain bike protectors.

A commitment to a sustainable future with Project Blueprint

The Blueprint project illustrates POC's strong commitment to sustainable development. By examining every operational aspect - from processes to the materials used - the company is constantly seeking to reduce its environmental impact without compromising safety. This includes phasing out harmful PFAS treatments while integrating more recycled or bio-based materials into its products.

This circular approach not only optimizes the use of resources, but also ensures that each product is designed to last while minimizing its ecological footprint. So when you choose a product from our selection of POC mountain bike helmets, or our POC cycling jerseys, you're choosing not only for your safety, but also for a future that's more respectful of our planet.

Take a look at our competitor brands such as Kask or Dainese, but remember that POC remains the benchmark in this category!