AYAQ is not just a brand of technical clothing for outdoor activities; it's a genuine eco-designed concept that stands out for its commitment to sustainability and innovation. Founded in 2020 by Olympic biathlon champion Vincent Defrasne, AYAQ was born in Renens-Lausanne, Switzerland. The brand takes a responsible approach, offering clothing made from recycled plastic and other natural materials. Each piece is designed to meet the needs of athletes while respecting the environment.
The story of AYAQ begins with a passion for sport and a deep-seated desire to innovate in the textile sector. With the launch of its first collection dedicated to ski touring, AYAQ quickly won over outdoor enthusiasts with products that combine technical performance with respect for the environment. The three-layer strategy adopted by the brand enables users to adapt easily to different weather conditions while remaining comfortable.
AYAQ garments are designed with a minimum of 95% natural or recycled fibers, guaranteeing their durability and reduced impact on the environment. All materials are sourced in Europe to limit the carbon footprint associated with transport. The workshops where these garments are manufactured use ecological processes certified 100% Green Energy. To discover the full AYAQ range, explore our categories such as Eco-responsible manufacturing, Women's down jackets and Men's softshell jackets.
In addition to technical performance and respect for the environment, AYAQ is also committed to social responsibility. At least 2% of profits are donated to social initiatives dedicated to protecting nature. This holistic approach makes AYAQ a key player in the field of ethical outdoor technical textiles.
For those looking for a high-performance yet responsible alternative in their choice of clothing for outdoor activities, AYAQ sets the standard against competitors such as Columbia, Protest and Ortovox.