€ 
Hiking
Mountaineering
Climbing
Camping
Survival
Trail
Running
Road biking
Mountain biking
Canyoning
Alpine Skiing
Ski touring
Cross-country skiing
Snowboarding
Snow activities
Lifestyle
AYAQ
.png)
AYAQ is much more than a brand. It's an innovative concept in technical textile distribution that sets itself apart with eco-designed clothing, 100% made in Europe right down to the material for all outdoor sports.
AYAQ: a brand at the service of the environment
AYAQ is not just a brand of technical clothing for outdoor activities; it's a genuine eco-designed concept that stands out for its commitment to sustainability and innovation. Founded in 2020 by Olympic biathlon champion Vincent Defrasne, AYAQ was born in Renens-Lausanne, Switzerland. The brand takes a responsible approach, offering clothing made from recycled plastic and other natural materials. Each piece is designed to meet the needs of athletes while respecting the environment.
A history rooted in performance
The story of AYAQ begins with a passion for sport and a deep-seated desire to innovate in the textile sector. With the launch of its first collection dedicated to ski touring, AYAQ quickly won over outdoor enthusiasts with products that combine technical performance with respect for the environment. The three-layer strategy adopted by the brand enables users to adapt easily to different weather conditions while remaining comfortable.
Eco-responsible products for all outdoor sports
AYAQ garments are designed with a minimum of 95% natural or recycled fibers, guaranteeing their durability and reduced impact on the environment. All materials are sourced in Europe to limit the carbon footprint associated with transport. The workshops where these garments are manufactured use ecological processes certified 100% Green Energy. To discover the full AYAQ range, explore our categories such as Eco-responsible manufacturing, Women's down jackets and Men's softshell jackets.
AYAQ's social and environmental commitment
In addition to technical performance and respect for the environment, AYAQ is also committed to social responsibility. At least 2% of profits are donated to social initiatives dedicated to protecting nature. This holistic approach makes AYAQ a key player in the field of ethical outdoor technical textiles.
For those looking for a high-performance yet responsible alternative in their choice of clothing for outdoor activities, AYAQ sets the standard against competitors such as Columbia, Protest and Ortovox.
