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Lifestyle
COLMAR
The history of COLMAR, an iconic ski brand
The history of the COLMAR brand dates back to 1923, when Mario Colombo founded the company in Monza, Italy. In its early days, the company specialized in the manufacture of woollen underwear and sportswear, but underwent a significant transformation in the following decades. It was in the 1950s that COLMAR decided to focus primarily on the ski industry. At that time, skiing was becoming increasingly popular as a winter sport, and COLMAR saw the opportunity to specialize in the production of technical garments suitable for skiers.
This transition was a strategic choice that marked the beginning of a long history of success in the ski industry. In the 1970s, COLMAR positioned itself at the forefront of technological advances, introducing revolutionary materials such as Gore-Tex. These innovations dramatically improved the functionality and performance of COLMAR skiwear.
Today, you can explore the varied collections for men with our COLMAR men's ski jackets, for women with our COLMAR women's ski jackets, as well as for children thanks to our wide range of adapted products.
A brand for outdoor enthusiasts
In the decades since, COLMAR has continued to expand its range to include complete collections for men, women and children. The brand gained international recognition thanks to its unwavering commitment to quality and Italian design. The 2000s saw COLMAR strengthen its presence on the sporting scene by collaborating with renowned ski athletes.
COLMAR products have become the equipment of choice for many professional skiers, reinforcing their reputation in the world of competitive skiing. Over time, they have evolved while maintaining their essence: combining technical performance with refined aesthetics.
For those looking for the best equipment for their adventures on or off the slopes, we recommend our selection dedicated to the best ski equipment. Whether for recreational or professional use, each piece is designed to meet the exacting demands of outdoor enthusiasts.
COLMAR: a preferred choice among competing brands
Throughout 2010 and beyond, COLMAR has continued to evolve, emphasizing the harmony between Italian design and advanced technology. Today,COLMAR is recognized as a leading brand in the specialized sportswear industry, particularly for skiing.
Its collections combine modern elegance and optimal functionality with a commitment to environmental sustainability. This approach means that both amateurs and professionals regularly choose their products for major sporting events or simply for a family outing on the snowy slopes.
Helly Hansen, Picture and Dare2B are also present in this segment, but few match the excellence offered by COLMAR.
