In 2012, the SUPER.NATURAL brand was born in Switzerland, founded by three mountain enthusiasts, all seasoned athletes. Their ambition was clear: to create functional clothing that stands out for its exceptional comfort and high performance. What makes SUPER.NATURAL unique is its bold vision of adapting sportswear for everyday use, with a focus on simple, timeless design. By exploring this approach, the brand has won over outdoor sports enthusiasts looking for superior quality.
SUPER.NATURAL's real strength lies in its distinctive innovation: the development of an exclusive fiber that combines a polyester core with a merino wool shell. This fusion combines the advantages of synthetic fibers - durability, quick-drying - with the natural properties of merino wool, such as softness, breathability and thermal regulation. Thanks to this advanced technology, each piece is designed to offer an unrivalled experience during sports or everyday activities.
Under the slogan "Merino made better", the Merino Mix range from SUPER.NATURAL goes far beyond simple functional underwear; it includes all the layers needed for various sports such as skiing, fitness, running and hiking. Collaboration with Südwolle, a German manufacturer renowned for its worsted yarns that comply with strict ecological standards (Bluesign and Oeko-Tex), guarantees not only outstanding quality but also a commitment to the environment. To discover the full range of products offered by SUPER.NATURAL, explore our categories such as Men's Super Natural T-Shirt, Women's Super Natural Hiking T-Shirt, as well as our general selection of Men's Hiking T-Shirts and Women's Hiking T-Shirts. By choosing SUPER.NATURAL as your preferred brand in this segment, you are opting for excellence over other brands such as Devold, Ice Breaker and Salewa.