Founded by mountain and board sports enthusiasts, AFTER ESSENTIALS has set itself the mission of prolonging the pleasure beyond the effort. Born in the French Alps, the brand quickly established itself as a benchmark in the world of "after-ride ": that unique moment when we savor the after-sport, between relaxation, sharing and style. Halfway between technology and lifestyle, AFTER ESSENTIALS designs products to prolong the outdoor spirit, even after shoes are off.
The brand's signature product is the après-ski dress, which combines thermal comfort with aesthetic originality. Designed to be slipped on easily after a session of skiing, snowboarding or hiking, these ultra-practical dresses have won over a large community of sportsmen and women. AFTER ESSENTIALS also offers technical swim ponchos, oversized sweatshirts, stylish microfiber towels and other accessories designed for active rest, recovery and well-being.
The unique design, often colorful and quirky, contributes to the brand's strong identity. AFTER ESSENTIALS embodies a casual yet assertive style, where you can be warm while remaining true to your spirit of adventure.
Where other brands such as Picture Organic Clothing focus primarily on pure technicality, AFTER ESSENTIALS stands out for its hybrid DNA between performance and lifestyle. The brand occupies a unique position in the outdoor market, responding to an often neglected need: comfort after exercise. Whether on the edge of a van, on the terrace of a refuge or at the end of a session in the sea, AFTER ESSENTIALS products accompany moments of pause, without compromising on quality or style.
See the entire AFTER ESSENTIALS collection at Alpinstore and discover why this young French brand appeals to riders, surfers and post-rando chill enthusiasts alike.